Park Road Dental Care Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you visit our website, parkroaddentalcare.co.uk, and when you engage with our services.
1. Information We Collect
We may collect and process the following personal data about you:
- Personal Identification Information: Name, email address, phone number, and other details you provide when contacting us or making appointments.
- Medical Information: Details relevant to your dental health and treatment, collected when you visit our practice.
- Website Usage Information: Information about your visit to our website, including traffic data, location data, and other communication data.
- Contact Form: When you submit an enquiry through our website’s contact form, we collect your name, email address, phone number, IP address, and any message content.
- Google Forms: If you participate in surveys via Google Forms, we collect the responses you provide, which may include personal information.
- Dentally Practice Management Software: When you become a patient, your personal and medical information is securely stored in Dentally, our practice management system, including contact details, treatment history, and health information.
2. How We Use Your Information
We use your personal data for the following purposes:
- Contact Form Submissions: To respond to your enquiries and provide the information or services you request.
- Patient Management: To manage your appointments, dental records, treatments, and to communicate with you regarding your care.
- Survey Responses: To improve our services based on feedback provided through Google Forms.
- Website Analytics: To analyse website traffic and improve user experience through tools like Google Analytics.
3. Sharing Your Information
We do not sell, rent, or trade your personal data to third parties. However, we may share your data with third-party service providers for the purposes mentioned above:
- Contact Form: Your form submissions are sent directly to our email and are not stored on the website.
- Google Forms: Survey responses are stored securely on Google’s servers, in compliance with their privacy policy (https://policies.google.com/privacy).
- Dentally: Your personal and medical data is securely stored in Dentally, ensuring compliance with GDPR and UK data protection laws. More information on their privacy policy can be found at https://www.dentally.com/privacy-policy
- Google reCAPTCHA: To prevent spam and protect our forms, we use Google reCAPTCHA. This service may collect information such as your IP address, browser type, operating system, and user behaviour (such as mouse movements and time on site) to verify that you are a human. This data is processed in accordance with Google’s Privacy Policy and Terms of Service.
By using our website and submitting forms, you acknowledge and agree to Google’s data processing as described above.
4. Your Rights
You have the following rights with regard to your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of any inaccurate or incomplete data.
- Erasure: Request deletion of your personal data, subject to certain legal obligations.
- Restriction: Request a restriction on the processing of your personal data.
- Objection: Object to the processing of your personal data in certain circumstances, such as for marketing.
To exercise any of these rights, please contact us.
5. Data Security
We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee the absolute security of your data.
6. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy, or as required by law:
- Dentally: Dental records are retained for a minimum of 10 years after your last appointment.
- Google Forms: Survey data is stored securely and deleted when no longer necessary.
7. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or the content of third-party websites.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Please check back periodically to review any changes. Significant changes will be notified on our website.
Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, as well as to provide information to the website owners.
2. How We Use Cookies
We use cookies to:
- Ensure the functionality of our website.
- Analyse visitor behaviour using Google Analytics to improve our website’s performance.
- Enhance user experience by remembering your preferences.
3. Types of Cookies We Use
- Strictly Necessary Cookies: These are essential for the website to function properly.
- Analytical/Performance Cookies: These cookies help us understand how visitors interact with our website, allowing us to improve its functionality.
- Functionality Cookies: These cookies recognise you when you return to our website, helping to personalise your experience.
- Targeting Cookies: These track your visit to our site and help deliver more relevant content.
4. Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect your experience on our website.
For more information on managing cookies, visit www.aboutcookies.org.
5. Third-Party Cookies
We use third-party services such as Google Analytics, which may place cookies on your device for the purpose of analysing website traffic. These cookies do not collect personally identifiable information.
You can review Google’s privacy policy at https://policies.google.com/privacy
6. Consent
By using our website, you consent to the use of cookies as outlined in this policy. You can withdraw your consent at any time by adjusting your browser settings.
7. Changes to the Cookie Policy
We may update this Cookie Policy to reflect changes in our use of cookies. Please review it regularly for the latest information.
If you have any questions or concerns regarding our Privacy or Cookie Policies, please contact us.